At the Athens Development and Destination Management Agency (ADDMA) we make every effort to promote Athens as an attractive year round destination for business and leisure travellers.
ADDMA operates the Athens Convention & Visitors Bureau (ACVB), the city’s official Destination Management Organisation. ADDMA’s ACVB focuses on both the MICE and City Break sectors through destination management development marketing services.
THe ACVB implements a master plan that entails actions for increasing average length of stay, smoothing out seasonality and building up the local visitors' economy. It develops cooperation networks between the private and public sectors and strengthens connections with the international travel industry. Morevover, major tasks include branding and implementing an integrated communication and PR strategy as well as running visitor information and management services.
ACVB applies the internationally recognised best practice of ‘Members Programmes’ to enterprises involved in conference tourism, such as conference centres, hotels, conference organisers, audio-visual enterprises, caterers etc. ACVB by 2014 reached a total of more than 100 members. Thousands of readers of the MICE Report, an internationally renowned magazine for business travellers, voted ACVB as the best Convention & Visitors Bureau in South-Eastern Europe during its annual awards.