Key facts & figures
Athens tourism in figures: Statistics and recent primary research show that Athens (the greater metropolitan area and Attica in general) constitutes an ever more popular destination. Hotel accommodation, information services for visitors, the breadth of sightseeing options and attractions, as well as locals’ outstanding sense of hospitality rank highly on visitor satisfaction testimonials, demonstrating Athens as an attractive and safe destination. Moreover, the city’s brand identity is strongly associated with its historical centre in addition to its beautiful coastline and surrounding landscape.
The following data present an overview of the capital’s tourism sector:
- The City of Athens has 230 hotels with 28.401 beds (2012), more than half of the total room capacity of the entire region of Attica (458 units with 51.368 beds).
- 82 conferences of international organisations and associations were held in Athens in 2012, which constitute more than 50% of conferences held in the country.
- 2.5 million tourists checked in to hotels in 2011 in Athens, resulting in 5.3 million bednights, approximately 77% of total bednights of the region of Attica. The average length of stay was 2.13 days.
- Since its opening in 2009, the New Acropolis Museum recorded a significant and increasing flow of visitors underscoring the benefits of investing in the city’s cultural heritage.
- In the cruise sector, the port of Piraeus performance in recent years has exceeded expectations, paving its way as an increasingly dynamic destination in the Eastern Mediterranean basin. The number of cruise ships reached 936 in 2011, a year-on-year 13.73% rise, while passengers reached 2.066 million (up by 34.89%).